June 27, 2008 registration opens at 7am
SocialMedia Business School: How To Build Your Application Business
The purpose of the SocialMedia Business School session is to bring together industry experts to help guide you in building out your applications’ revenue model and preparing your business plan for financing and general planning. SocialMedia Networks, the social advertising network will bring together advertisers, leading developers and analytics gurus to help you build your business. You will learn about the resources available to you to make the most money from your applications, and using supporting materials provided by SocialMedia you’ll apply what you learn into an actual business plan that turns your apps into a sustainable business.
AGENDA
7:30 am Registration
8:00 am Breakfast
9:00 am Lessons learned from SocialMedia Network’s CEO Seth Goldstein
9:30a-10:30a: ANALYTICS
Understand your audience: where are they coming from, who are they, what do they want to buy? What is the best way to measure your success and what is the correct one for your business CPA, CPM, eCPM or PPC or is it all about installs.
SocialMedia Networks: Eddie Smith
Developer Analytics: Charles Yong
Sometrics: Ian Swanson
Expert: TBD
10:30a-11:30p: MARKETING
Marketing and promotion of your ad / widget / app What works and what doesn’t.
SocialMedia Networks: Nick Gonzales
Expert: TBD
Expert: TBD
Expert: TBD
11:30-12:30p: APP HOSTING OPTIONS
Learn about the options and economics associated with running your apps in-house versus outsourcing.
Joyent: Rod Boothby
Expert: TBD
Expert: TBD
Expert: TBD
12:30p-1:30p: Lunch
OpenSocial Q&A
Facebook Platform Q&A
1:30p-230p: BRAND ADVERTISING
What are Brands looking for in Social advertising: eyeballs, interactions or engagement? We will help you understand the unique needs of brand advertisers and how you can work with them to create custom sponsorships and other integrated brand experiences within your applications.
SocialMedia Networks: Mike Fury
Expert: TBD
Expert: TBD
Expert: TBD
2:30p-3:30p: PERFORMANCE ADVERTISING
How to turn clicks and leads and other forms of user response into cash. We will review best practices in CPA (cost per action) advertising on social networks and help you understand which offers work best for your apps.
SocialMedia Networks: Scott
Expert: TBD
Expert: TBD
Expert: TBD
3:30 - 4:30: BUSINESS MODELING
Interactive session on using a spreadsheet to create a 2008-2009 revenue model for your business. What are some of the models out there and how are they working. Which ones have been successful and why. We will review with our panel of experts to help you make the most money for your business.
SocialMedia Networks: Eddie Smith
Expert: TBD
Expert: TBD
Expert: TBD
4:30pm – Drinks and Nibbles
